MapAds
Turn every ride into a point of sale
The Challenge
Traditional advertising struggles to reach consumers during their journey and connect online impressions to offline sales. Meanwhile, rideshare drivers seek additional revenue streams.
Our Solution
MapAds transforms rideshare vehicles into mobile advertising platforms using targeted audio ads, driver recommendations, and scannable promotions that activate when near relevant businesses.
Key Features
Location-based audio advertising
Driver brand ambassadors with specialized training
Scannable promotions with conversion tracking
Route analysis for personalized ad targeting
Eco-friendly incentives reducing empty driving time
Technical Challenges
Creating non-intrusive audio advertising experiences
Developing accurate geofencing for location-based activation
Training drivers as effective brand ambassadors
Building reliable offline conversion tracking
Designing an incentive system that benefits all stakeholders
Development Process
We developed MapAds by first understanding the pain points of local businesses trying to reach customers, passengers seeking value during rides, and drivers looking to maximize earnings. The platform was built around geospatial technology that triggers relevant content at the right moment in the passenger journey.
Impact & Results
MapAds not only generates new customers for local businesses but also contributes to environmental sustainability by reducing empty vehicle time. Our system saves approximately 46kg of CO2 per driver by incentivizing more efficient driving patterns.
"We revolutionize the connection between brands and consumers, offering a format that allows for continuous and dynamic dialogue during each journey."
Platform Overview
In-vehicle advertising platform turning rideshares into mobile points of sale
Technical Contributions
Full-stack development, Location-based services, Audio integration, Analytics dashboard
Development Process
Target Users
Project Gallery
MapAds platform showing advertiser partnerships and ride-to-sale conversion
Detailed breakdown of MapAds passenger-to-customer conversion process
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